Porsche Design Underwear !!!

I was wondering how Porsche Design can challenge the boundaries of product line extension. From mega yachts to whole kitchen design are the boundaries of Porsche Design. However they did not feel comfortable with all these and they decide to introduce something more elegant. Underwear!

I have just spotted Porsche Design underwear in online store of Adidas. I can understand everything from pencil to kitchen furniture but underwear! Who wants to wear a Porsche as underwear! I really wonder why they trying to push the artificial creativity for their clothing section. Current collection is adequate to generate money, many people buy Porsche Design clothes but underwear. This is the most pointless invention from the Porsche. And interestingly they did not offer their best colour, the grey! With price of €36, £32, $50

And some comments from fashion bloggers;

@iconjane: seksi araba tasarlayan seksi ic camasırı da tasarlayabilir, neden olmasın... (sexy car designer can design sexy underwear, why not!)

@Sigmaypsilon: very interesting porsche design underwear! Wish place in market the same quality underwear for women, with porsche design lingerie.

@modacadisi: daha önce de dediğim gibi, sadece araba tasarlasınlar :) (As I previously said, they should only design car!)

@ffffashiomixxxx: yuk, disgusting

http://shop.adidas.co.uk/product/JF766/P04702/Sports/Men's-Seamless-Boxer/detail.jsf

If they are still struggling to find a new idea, I have one. Porsche Design coffee beans, with this product consumer can experience the feeling of 911 while drinking a cup of coffee. Actually, there is one possibility. They can offer four different coffees. First one will be the cheap one and does not offer something really special expect being light taste, Boxster. Second one will be a bit more expensive than the first one and offers a bit stronger taste. Third one will have twenty different variations under it and it will reflect 911. It will be more expensive, stronger, distinctive taste and smell and twenty different types. Fourth one will have less caffeine, more relaxing, beans will be light brown coloured and also size of the beans should be huge. Last one will be exotic one from a mysterious part of the world, when you drink this coffee you will smell and taste something really different does not have relationship with the rest of the range. And it will be called Cayenne!

You welcome to use my coffee idea and if you could manage to product 5 + 20 different coffees, please send one set :)

Pictures' Copyrights

Porsche, Porsche Design

Fiat 500 by Gucci

Car and fashion brand engagements are very familiar things in automotive industry. But most of the time, nobody hears anything about that and it stays hidden forever. This time, it is different with Fiat 500! My favourite car and one of the best looking one on market, and probably the cheapest one.

Fiat and Gucci introduced the Fiat 500 Gucci model, this strategy is not limited with car but also Gucci has a special collection for 500. Sound really nice and creative. As a matter of fact, people who are planning to buy this car may not able to effort The 500 Gucci collection. Price tag of this car is only €17000 and that’s not something very expensive for a “car”, meanwhile a bag from The 500 collection might be more expensive than the car :)

I really don’t like Gucci brand because of show off style but 500 looks really nice with Gucci touch. As a matter of fact, the car on picture has a very high suspension setting! I hope they won’t sell the car with this setting, unless it will ruin the all picture!

Pictures' and Video's Copyrights
Fiat

Mini: Rocketman

Today’s bigger news was Ferrari FF’s live press conferences. However there was anohter news which was skipped by all of us. Mini’s sexy concept car Rocketman!

Until now I have never ever had any sympathy to Minis. I always found them too snob and too expensive and could not generate a bond between their design and my expectations. However this new Rocketman is something totally different than others! This car is really small, unlike its big siblings, this car is only 3,5 metres and that’s all. A proper Mini, which has the same DNAs with the original Mini.

Unfortunately this retro style length comes with a compromise, actualy it will have adverse effect on your Facebook friends. This car only accommodates three people, that’s all. Two in front and one in the back. But this triangle accommodation has a great advantage. The doors and boots open in a way no body can ignore it. If BMW product this car with these doors and boot openning style, their sales will boost. People would buy it just for this engineering excellence. In addition to its erotic doors and boot, it only consumes 3lt of petrol!

I think this is the best Mini of the century. I would definitely buy this one.

 

Pictures' Copyrights

Mini

Kylie Minogue, Range Rover and Pyramids

Recently a new Kylie Minogue album has released, Aphrodite. I didn’t have chance to listen the album but its cover is really amazing! And I confused when I first heard of Kylie Minogue. Actually it was around in mid 1990s and she was looking stunning and very young. Years has passed grew up, many things changed on earth but she still remained the same! Nothing has changed with her look, she stills looks stunning and young :)

So Kylie’s revenge against time reminded two things. One Pyramids and second Range Rover. These two things on earth never look old or out of date. Pyramids are still state of art engineering and architecture miracle, despite their very plain triangle design, they are most eye catching human made structures. Even though there are some taller buildings than Pyramids, they could not replace their place.

And also Range Rover, this current model was introduced in 2001 and it is beyond average vehicle life cycle time frame. Usual life cycle for European cars are seven years and they always been replaced with a new model. However Range Rover only had several facelifts and strengths its place on market. Even though if you see a 2001 model, it never looks old and it won’t look old.

http://itunes.apple.com/gb/album/aphrodite/id376403355 (Kylie Minogue Aphrodite)

Pictures' Copyrights

Kylie Minogue's Website, Factorblog.com, Travel GGG

Rolls Royce: Electric Powered Palace, Sorry

I was expecting to read this news for a long time, an electric Rolls Royce. I know many people would think, there is no point to have an electric Rolls Royce or who is going to buy it! Actually those people miss one single point, Rolls Royce is owned by BMW. And BMW is keen on developing efficient vehicles and introduced technologies like Efficient Dynamics (And yesterday introduced its Intel CPU branded vehicle range i3 and i7). From this ambition, I was expecting to see a hybrid Rolls Royce. However Rolls Royce disappointed me and revealed an electric powered one!

That’s true, the mobile British palace Rolls Royce is going to have an electric version and it will be based on 102EX concept which is basically the Phantom. RR Phantom is my favourite car, this car is the definition of exquisite luxury and passion. Even though it is built by BMW, you don’t notice any BMW bit at all! It has best exterior design, best interior, comfort beyond your imagination. And a front grills which always remind me British Museum.

Let’s go back to electric RR. Phantom is a really huge car and despite its aluminium structure, it weight 2625 KG. And this makes Phantom one of the fattest cars on market and very hungry one. It is consuming or eating around 25lt/km (12mpg) in city! And we all know that, test figures cannot be achieved by normal human beings. So they are impossible. With a very basic analyses, in order to move this huge object with electric power; Phantom needs to carry batteries which should be able to power British Museum for one week! And this means extra weight. And this reduces the range.

Electric Rolls Royce is an important milestone for ultra-luxury vehicle segment and it is important to see that RR is adopting new driving technologies, and aiming to reduce consumption levels. However I still wonder how RR will manage to move this vehicle with batteries. Current battery technology is not very effective, if you don’t believe just check your laptop or mobile phone. They are still in huge size, despite the improvements in gadget technology. I am really looking forward to hear about the range and battery size! They will be impressive like its front grilles!

Last point, that’s LED powered flying lady will be requested by some customers. I am pretty sure about that! Don’t be shocked if you notice that LED lady on a RR driving along the street.

http://www.electricluxury.com/

Pictures' and Video Copyrights
Rolls Royce

BMW i-Series: München, we have a problem!

Today BMW announced their brand “i”. i branded vehicles will be devoted to battery power and establish mobility services. These new car will have carbon fibre and light weight concept as we all expect to see. There is nothing very surprising or unexpected.

These new battery powered carbon fibre structured vehicles will be named as similar to your computer’s CPU, i3 and i8! I am not joking BMW introduced a car named as a CPU. Intel already uses i3 for its relatively slow CPU mostly found in low end laptops and PCs.

I think in couple of days, we will see that Intel will be warning BMW to alter its i3 brand name (Intel has i5 and i7 brands as well). Honestly, I could not understand how they missed this point!

Pictures' Copyrights

Intel, BMW

Future prediction for Louis Vuitton

Today I was not planning to post anything on my blog but thanks to Louis Vuitton, I changed my mind. I have just noticed the Louis Vuitton watches on GQ Magazine and I wondered who is making them! Unless the brand is not a watch manufacturer, someone is making it!

I am pretty sure with this case also. Louis Vuitton has an agreement with a company to produce this watch. And usually, that would be a division of Swatch. Interestingly, there is no information about this. It is only mentioned LV 119 movement and that’s all. Very descriptive. Also there is nothing on internet! I assume, this movement produced by a brand of LVMH. We all know that LV is a brand of LVMH Group, and this group have some watches manufacturers :) And I found my answer.

Tambour XL Spin Time Automatic is produced by unknown watch manufacturer or Louis Vuitton has a new division for watch manufacturing. If so, with this ambition LV can produce a car! Would I buy? Of course not! I would like to know who is making this watch, if I am going to pay € 30,000

If they could produce an automatic watch with their staff, they can produce anything! An automatic watch is one of the most complicated and sophisticated piece on earth. And making it working for long years is the key point! I won't be shocked to see a car with LV engine!

Pictures' Copyrights

Louis Vuitton

http://www.louisvuitton.com/uk/flash/index.jsp?direct1=cate_m&direct2=cat10043&direct3=cat10044&campaign=seo/UK/EN/prod

Lotus: Future ?

In 1996, I was my first in Lotus in Germany. Unfortunately, I am not from the Lotus fan generation. Honestly, I am not a fan of Lotus, and I have never dreamed of driving one. I always found Lotus as a non-desirable or too intellectual! Lotus is a car to be driven by people whom I cannot even define them. I think Lotus could not manage to create an image in my mind.

Despite its unclear image and my weird associations, I do know that Lotus is excellent in terms of handling and steering wheel accuracy. They know what they are doing, but some of us are not aware of that! (Including me!) One of the reasons for this, I never seen a Lotus racing with a Ferrari or with a Porsche on TV. I know there were some Lotus cars and they were really fast but I am not that old. All I remember from Lotus; Top Gear track, Opel Astra’s suspension and next decades more exquisite car.

On TV, they always talk about football players’ transfer from one team to another but they never mention about the transfers like Lotus did. It was not mentioned on mass-media but Lotus made the most remarkable business transfer on automotive industry. Currently, they have the best people for their job and they know what they are doing. Honestly, Lotus has the best staff in automotive industry. They are not new graduates or people lack of passion, they are transferred from the brands which you cannot even imagine.

In my opinion, Lotus has the best people in business (I am repeating again) and I can say one thing very clearly. If these people cannot change the faith of Lotus, nobody could ever change it. Lotus is going to reveal five new models and if they fail, this means one thing. Close the Lotus, nothing can be done. You cannot find better and more experienced people, unless you are planning to transfer from outer space.

Give these people a shopping tray and wait for one year, then you will be wait list to buy one!!

These are the people who will create the new Lotus.

Wiebke Bauer - Director Licensing (From Ferrari)

Claudio Berro - Director of Motorsport (From Ferrari)

Donato Coco - Director of Design (From Ferrari)

Dr. Robert Hentschel - Director of Lotus Engineering (From EDAG)

Paul Newsome - Director of Product Engineering (Jaguar/Land Rover)

Michael Och - Director of Operations (From VW)

Stephan Pathenschneider - Cheif Operating Officer (From Mercedes AMG)

Andreas Prillmann - Chief Commercial Officer (From Ferrari)

Andreas Schlegel - Director of Global Marketing (From Aston Martin)

Wolf Zimmermann - Chief Officer Vehicle Engineering (From Mercedes AMG)

Pictures' Copyright

Lotus